The term carioca is used to refer to the native inhabitants of the city of Rio de Janeiro. The original word, kara'i oka, comes from the indigenous Amerindian language of the Tupi people, meaning white man's house. It is said that the first Portuguese dwellings in Rio de Janeiro were placed along a limpid stream, which soon got the Portuguese name carioca.
Heineken + Metallica
Client: Palco 07| AD: Ricardo Scacchetti | AUG 2012
Illustration for Heineken's official Facebook page about Outside Lands Festival 2012, featuring one of their main headliners, Metallica.
Microsoft MTA - IT Starts Here
Client: Microsoft MTA | AD: David Traina, Traina Design | JAN 2010
Poster illustrations for Microsoft's IT Starts Here campaign, promoting the Microsoft Technology Associate technical training course to high school and college students interested in an IT career. The MTA certification helps schools teach and validate fundamental technology knowledge, provides students with a foundation for their careers, and helps them gain the confidence they need to succeed in advanced studies.
The posters were hanged in college campuses across North America in order to encourage young tech-savvy students to dream big.
Heineken Green Ride
Client: Publicis Brasil | AD: Daniel Schiavon | NOV 2015
Illustration for Heineken Beer Premium, commissioned to promote Heineken's Green Ride campaign Enjoy the Ride. Enjoy Responsibly. The campaign launched a fleet of taxis to the streets of Sao Paulo to raise public awareness of responsible consumption of alcoholic beverages, urging people to avoid drinking and driving.
As part of the campaign, Heineken made available seven unusual vehicles: a 1957 Bel’Air, a 1971 Volkswagen Beetle, a 1961 Vespa, a 1975 Mini Cooper, a 1957 Romi Isetta, a Tuk-tuk and a Rickshaw. Anyone who ordered a cab via the Easy Taxi app during the week of November 15th to 21st was eligible to get a ride in one of those and a big surprise: each one received one of my limited edition poster at the end of the ride!